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30th April 2019, Brazil

Redelease named Lord’s Preferred Distributor in South America

Lord and Redelease have been partners since 2005. © Lord

Lord and Redelease have been partners since 2005. © Lord

For the second year in a row, Lord, a Brazilian subsidiary of the North American Lord Corporation, has selected Redelease as the Preferred Distributor for Structural Adhesives in South America in 2019.

A specialist in the development of structural adhesives and high-performance coatings, Lord has been a partner of Redelease since 2005. “Throughout 2018, Redelease was the distributor of our network that stood out the most, showing a growth of about 100% of sales compared to the previous period,” said Tiago Fruet, Account Manager, Lord.

In addition to the commercial performance, the questions evaluated by Lord to define the winner of the award are the numbers of projects implemented and some qualitative aspects, such as excellence in customer service.

“The award aims at the continuous strengthening of our distribution channel. In 2018, Lord's sales through distributors grew more than 70% in South America, and now account for more than 20% of the total,” estimated Mr Fruet.

According to Roberto Iacovella, Managing Partner of Redelease, winning the award again reinforces the importance of transparency in the exchange of information between distributor and distributed. “We have developed a very consistent line of communication since we started the partnership with Lord. This helps us to act, in a very concrete way, as an arm of your commercial area.”

Lord Corporation is a diversified technology and manufacturing company developing adhesives, coatings, motion management devices, and sensing technologies that are designed to significantly reduce risk and improve product performance.

For 95 years, Lord has worked in collaboration with our customers to provide innovative oil and gas, aerospace, defence, automotive and industrial solutions. With its world headquarters in Cary, NC, Lord has approximately 3,000 employees in 26 countries and operates 19 manufacturing facilities and 10 R&D centres worldwide.

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