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3 May 2018, Coventry

Marketing for the Composites Industry

Marketing is a vital part of running any successful business – in basic terms it generates clients and in turn, revenue. Sending out a clear message of what you offer, your core business values and your successes can give you the competitive edge over companies with similar portfolios.

This event brings together leading marketing experts with experience of the UK composites industry to ensure you have the basic skills to promote your company or brand to the best of your ability.

This event brings together leading marketing experts with experience of the UK composites industry. © Composites UK

Case studies from the UK composites industry will be referred to throughout the event.

Topics covered:

  • Marketing planning, by Nigel O'Dea, OB2B Industrial Marketing and PR
  • Exhibitions - making the most of your networking, by Jeremy Whittingham, Advanced Engineering Show
  • Writing sales communications, by George Hamilton, Inquisitive Type
  • Getting visual - videos for manufacturers, by Martin Phillis, Definition Media
  • Working with the press - writing press releases to get noticed, by Billy McKenna, Aro PR and Marketing
  • Tips from an editor, by Mike Richardson, Composites in Manufacturing Magazine
  • Websites - a good online presence, by Nigel O'Dea, OB2B Industrial Marketing and PR
  • The General Data Protection Regulation (GDPR), an overview, by Speaker TBC
  • Social Media - choosing the right channels for you, by Billy McKenna, Aro PR and Marketing

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