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18th April 2019, Paris

A new design for the Morris Columns of Paris

Morris Columns form an integral part of the unique urban landscape of Paris, and their new design makes extensive use of flax-based composites.© Wikipedia Commons

Morris Columns form an integral part of the unique urban landscape of Paris, and their new design makes extensive use of flax-based composites.

According to Carole Losa, of the consultancy Smart Relocation, the columns originate from Berlin, where at one time flyposting was a problem. It was in 1845 that German printer-publisher and inventor Ersnt Litfass introduced them and they were later taken over by Gabriel Morris, another printer who specialised in billposting. The first 100 Morris columns were installed around Paris in 1855.

JCDecaux’s contract covers the supply, installation, maintenance and operation of 550 columns, in addition to 700 display flagpoles. © Wikipedia CommonsThe cylindrical columns can hold almost four square metres of cultural offers and advertisements. Typical of the eclectic style of the 19th century, they were designed with a hexagonal canopy and ornamented with six lion noses at the angle. A dome adorned with an arrow and acanthus leaves sits on top of the whole structure. The interiors of the column are hollow, to accommodate storage of city maintenance equipment.

Between 1868 and 1870, approximately 451 Morris Columns were installed in Paris and today, more than 500 exist.

Now a new design of the Morris Columns is being introduced.

Designed by JCDecaux, the columns are made of steel, aluminium and glass fibre composites, which are fully recyclable or re-usable. The domes of the columns, meanwhile, are made from flax fibre composites supplied by the Terre de Lin cooperative of farmers and flax processors, headquartered in Saint-Pierre-le-Viger, France.

The new columns and display flagpoles comply with the City of Paris Climate, Air and Energy Plan, offering a 25% reduction in electricity consumption compared to the existing ones. The use of LED tube lights guarantees the best level of energy efficiency and 100% of their electricity consumption is covered by renewable energy.

JCDecaux’s contract covers the supply, installation, maintenance and operation of 550 columns, in addition to 700 display flagpoles.

www.terredelin.com

 

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